Smart Targeting
Predictive analytics and automated real estate marketing tool.
Key Takeaways
- What it is
- Predictive analytics and automated real estate marketing tool.
- Best for
- Predictive Analytics
- Custom Farm Area Definition
- Multi-Channel Marketing Campaigns
- Rating
- 4.4/5
What is Smart Targeting?
Exploring the realm of real estate technology, I've come across Smart Targeting, an AI-powered solution designed specifically for real estate professionals aiming to enhance their farming strategies. At its core, Smart Targeting leverages predictive algorithms and automated marketing techniques to identify potential sellers in a designated farm area before they even think about listing their property. It's a game-changer for real estate agents looking to maximize efficiency and dominate their local markets.
Smart Targeting stands out by not only predicting potential sellers but also by integrating a comprehensive marketing strategy that automates much of the user's workflow. This dual approach of predictive analytics combined with practical marketing tools allows real estate professionals to focus more on building relationships and closing deals, rather than on finding leads.
Smart Targeting excels in transforming the way real estate professionals approach seller lead generation. Its robust predictive capabilities and integrated marketing solutions make it an indispensable tool for agents and agencies aiming to enhance their market dominance and operational efficiency. The ability to predictively identify potential sellers and automatically engage them with personalized marketing sets Smart Targeting apart in the crowded space of real estate technology.
Who is Using Smart Targeting?
Real Estate Agents
Enhancing their market presence and increasing listings.
Real Estate Agencies
Implementing as a standard tool for agents to improve overall productivity.
Marketing Teams within Real Estate
Leveraging to create targeted marketing campaigns.
Real Estate Investors
Using insights to identify potential investment opportunities.
Uncommon Use Cases
Utilized by real estate training academies to teach modern marketing techniques; employed by market analysts to forecast real estate trends.
Key Features
Rating Breakdown
Pricing Plans
Subscription-Based Model
- Contact Smart Targeting for custom pricing based on your specific needs and farm area size
Which Smart Targeting plan should you pick?
Start with Pro + Farming if you need Smart Targeting; upgrade to a Pro Teams plan when multiple users need shared CRM access and team functionality.
Pro + Farming
Good for individual agents or organizations that need Smart Targeting, predictive farming insights, and automated multi-channel marketing.
Pro Teams 5
Good for teams of up to five users that need shared contact access and the option to add farming.
Pro Teams 10
Good for teams of up to ten users that need shared CRM access and optional farming functionality.
Pro Teams 25
Good for larger teams of up to 25 users that need shared access and optional farming functionality.
Smart Targeting Use Cases
Define a geographic farm
Users select a farm area by ZIP code or by drawing a polygon or circle on a map.
Outcome: Creates a targeted territory for predictive analysis.
Identify likely sellers
Predictive analytics evaluates historical listings, homeowner attributes, and local market trends.
Outcome: Produces a list of homeowners most likely to sell in the next 12 months.
Run multi-channel farming campaigns
The platform coordinates CMAs, local-trend content, Facebook ads, mailers, and handwritten letters.
Outcome: Keeps the agent's brand in front of likely sellers.
Capture and nurture seller leads
Respondents are directed to lead-capture pages and receive a CMA and monthly local trends.
Outcome: Moves prospects into the agent's listing pipeline.
Monitor farm performance
Users can review territory turnover, lead-capture rates, response rates, mailers, and online-ad performance.
Outcome: Helps evaluate campaign and predictive-targeting effectiveness.
Workflow Ideas with Smart Targeting
Launch a predictive farming campaign
- 1Define a farm area by ZIP code or map shape
- 2Use predictive analytics to identify homeowners most likely to sell
- 3Launch automated ads, email, postcard, and letter campaigns
Nurture seller responses
- 1Send respondents to a seller lead-capture landing page
- 2Deliver a comparative market analysis and monthly local trends
- 3Follow up with alerts and scheduled nurture activities
Review territory performance
- 1Monitor turnover in the top 20% and bottom 80% of the territory
- 2Review lead-capture and response rates by campaign
- 3Adjust marketing activity based on performance results
How Smart Targeting fits into your stack
MLS Integration
Smoothly integrates with multiple MLS boards to enhance listing and market data accuracy.
Email and Social Media Marketing Tools
Ensures that campaigns are cohesive across all digital platforms.
Lead Management Systems
Compatible with various CRM systems to streamline the lead nurturing process.
Analytics Tools
Allows for detailed reporting and insights, which can be integrated with other analytics platforms.
Pros
- +Increased Efficiency: Focuses efforts on the top 20% of likely sellers, reducing time and financial waste.
- +Enhanced Lead Generation: Predictive technology increases the chances of being the first agent to contact potential sellers.
- +Streamlined Marketing: Automated tools ensure consistent and personalized marketing outreach.
- +Data-Driven Insights: Provides valuable market insights and homeowner data to tailor strategies effectively.
Cons
- −Learning Curve: Requires some initial learning to fully utilize all features and data insights.
- −Market Dependence: Effectiveness can vary based on local market conditions and data availability.
- −Subscription Cost: May be a significant investment for solo practitioners or small agencies.
Limitations & when to consider alternatives
Known limitations
- Predictive performance takes time to evaluate. The support documentation says territory performance is not available for at least 90 days into a campaign.
- Targeting is limited to defined farm territories. The product requires users to define a farm area by ZIP code or by drawing a polygon or circle.
- The targeting model focuses on near-term sellers. Smart Targeting identifies the top 20% of homeowners most likely to sell within the next 12 months.
- Contact-upload API is unavailable. Contacts must be exported from another system in CSV or Excel format and imported manually.
Look elsewhere when
- You need a public developer API for contact uploads.
- You need a native mobile application.
- You need custom model fine-tuning.
How to Use Smart Targeting
- 1
For those interested in mastering Smart Targeting, the company offers a range of tutorials from basic setup to advanced features, available directly on their website and via scheduled webinars.
Who is Smart Targeting For?
Real-estate agents
Agents can define a farm area, identify likely sellers, and run automated marketing campaigns.
Agents building a listing pipeline
Smart Targeting focuses marketing on homeowners predicted to be most likely to sell within 12 months.
Real-estate teams and brokers
Top Producer offers team plans with shared contact access and the option to add farming functionality.
Frequently Asked Questions
How much does Top Producer cost?
Pricing depends on team size, products, and payment cycle. Smart Targeting is included with the Pro + Farming package.
What is Top Producer?
Top Producer is a web-based CRM for real-estate agents and brokerages that supports client follow-up and relationship management.
Can I capture leads with Top Producer?
Yes. Top Producer can capture leads from more than 100 sources when the lead is received by email.
Is there a limit to how many contacts I can store?
The documented contact limit is up to 50,000 contacts.
Does Top Producer have social-media integration?
Top Producer works with Zapier to import leads from social platforms such as Facebook and provides Social Insights.
Is there an option for text messaging?
Yes. Text messages are stored under contact details so users can track sent and received messages.
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