Synthesys
AI-driven tool for image transformation and video generation.
Key Takeaways
- What it is
- AI-driven tool for image transformation and video generation.
- Pricing
- $147 · $19 per month
- Best for
- Advanced Image Replication
- Character Consistency
- Image to Video Conversion
- Rating
- 4.6/5
What is Synthesys?
Synthesys X is a cutting-edge AI tool designed to transform the way we create and interact with digital images and videos. Available at Synthesys X, this tool offers a unique blend of image transformation and video generation capabilities, allowing users to create viral AI videos, talking characters, and unique images with just one click. It's specifically crafted for creatives, marketers, and businesses looking to streamline their design process and produce high-quality visual content effortlessly.
Synthesys X stands out with its ability to transform any online image into a talking video avatar, complete with lip-sync technology. This feature, combined with direct integration into Canva, offers an unparalleled design experience, allowing users to create lifelike, engaging content effortlessly.
Synthesys X offers a revolutionary approach to digital content creation, providing users with a powerful tool to transform images and generate engaging videos. Its seamless integration with platforms like Canva, combined with its advanced AI capabilities, makes it an invaluable asset for anyone looking to enhance their creative projects with minimal effort. Whether you're in marketing, education, or content creation, Synthesys X provides the tools needed to bring your visual ideas to life.
Who is Using Synthesys?
Digital Marketers
Leveraging the tool to create engaging campaign visuals and videos.
Content Creators
Using it to produce unique multimedia content for social media and other platforms.
Educators
Adopting the tool for creating educational videos and materials.
Small Business Owners
Utilizing it to enhance branding and marketing efforts with professional-looking visuals.
Employed by language tutors to create multilingual video content.
Used by event planners to generate personalized event invitations and promotional videos.
Key Features
Rating Breakdown
Pricing Plans
Professional Unlimited Plan
$147
- Offering unlimited generations of images and videos
Monthly Subscription
$19 per month
- Providing continuous access to all features without limitations
Which Synthesys plan should you pick?
Start with Indie for solo production, upgrade to Studio for higher volume and faster processing, and choose Agency or Enterprise for scaled team and enterprise requirements.
Indie
Good for creators and marketers who need 1,000 monthly video credits, five digital twins, and one user seat.
Studio
Good for professional content teams who need 2,500 monthly credits, 15 digital twins, and faster processing.
Agency
Good for scaling agencies and brands that need 5,400 credits, unlimited digital twins, 4K export, and two seats.
Enterprise
Good for large organizations needing custom volume pricing, dedicated account management, custom contracts, and SLAs.
Synthesys Use Cases
UGC advertising
Generate creator-style ads from product images, prompts, or product details.
Outcome: Produce more ad variations for social campaigns.
Product videos
Upload a product image, choose a style, and generate marketplace-ready product video.
Outcome: Create ad-ready video without a photoshoot.
Training and e-learning
Turn scripts, documents, or presentations into avatar-led training videos and tutorials.
Outcome: Create instructional content without filming presenters.
Multilingual localization
Dub and lip-sync video content into more than 140 languages.
Outcome: Deploy localized versions from one original production.
Voiceover production
Generate, clone, design, or transform voices and export audio in MP3 or WAV format.
Outcome: Produce voiceovers without studio recording.
Workflow Ideas with Synthesys
Create a product ad
- 1Upload a product image or provide product details.
- 2Choose a video style, creator, avatar, or ad format.
- 3Generate, preview, and export the platform-ready video.
Create an avatar presentation
- 1Choose or generate an AI presenter.
- 2Paste the script and select a language and voice.
- 3Render, review, and download the finished video.
Localize an existing campaign
- 1Upload the source video or provide a video link.
- 2Select the target language and voice or cloned voice.
- 3Generate the dubbed version with synchronized lip movements.
How Synthesys fits into your stack
Browser
Synthesys is primarily a web-based AI video workspace where users create videos, avatars, voiceovers, dubbing, and advertisements from a single interface.
Docs and writing
Users can start from scripts, text prompts, URLs, product descriptions, and uploaded PDF documents, then turn that source material into narrated videos.
Automation and APIs
The platform includes a documented text-to-speech API for programmatic voice generation and an AI agent that automates model selection, rendering, and export.
Pros
- +Versatile Integration: Directly integrates with Canva, allowing seamless workflow for creating and editing designs.
- +Unlimited Generations: The tool offers unlimited access to generate images and videos, providing significant creative freedom.
- +User-Friendly Interface: The intuitive design makes it accessible for users with varying levels of technical expertise.
- +Cost-Effective: Offers a one-time payment option, saving users from recurring subscription fees.
Cons
- −Initial Learning Curve: Some advanced features may require time to master.
- −Limited Customization: While it offers a wide range of functionalities, detailed customization might be limited compared to specialized design software.
Limitations & when to consider alternatives
Known limitations
- Monthly credit limits. Plans include fixed monthly allocations of 1,000, 2,500, or 5,400 credits; additional credit packs may be required for higher usage.
- Generation consumes credits. Credits are consumed when a video is generated, even if the result is not used.
- Export resolution varies by plan. Indie and Studio list 1080p export, while 4K export is listed for Agency.
- Limited seats on lower plans. Indie and Studio include one user seat and one simultaneous user; Agency lists two.
- Enterprise pricing is custom. Organizations needing enterprise volume, contracts, SLAs, or dedicated account management must contact sales.
Look elsewhere when
- You need a native mobile application.
- You need SSO or SAML.
- You need shared workspace collaboration with roles and invitations.
- You need programming-code generation.
How to Use Synthesys
- 1
Choose a creation format
Start with UGC, product video, AI avatar, commercial, voiceover, or another available workflow.
- 2
Add your source material
Paste a script, provide a product link, upload an image or document, or describe the desired result in a prompt.
- 3
Select an avatar and voice
Choose an AI presenter, creator persona, language, and voice, or use a cloned voice or digital twin.
- 4
Customize the output
Adjust the script, style, background, text, transitions, voice characteristics, or product presentation.
- 5
Generate and review
Render the video, preview the result, and iterate by changing the script, presenter, language, or style.
- 6
Export and publish
Download the finished video or audio in the available resolution and format for advertising, training, social, or product distribution.
Who is Synthesys For?
Creators and marketers
The Indie plan is positioned for creators and marketers who need regular AI video production.
Professional content teams
The Studio plan is designed for teams producing professional video content with higher capacity and faster processing.
Agencies and brands
The Agency plan supports scaling agencies and brands with larger credit allocations, more seats, and unlimited digital twins.
E-commerce brands
E-commerce teams can turn product photos into videos for Amazon, Shopify, TikTok, Meta, and other commerce channels.
Educators and training teams
Synthesys supports training videos, walkthroughs, tutorials, e-learning content, and employee onboarding materials.
Frequently Asked Questions
What is Synthesys?
Synthesys is an AI video agent that turns ideas into UGC ads, avatar videos, commercials, product demos, training videos, voiceovers, and other finished content.
What types of videos can I create?
You can create UGC ads, spokesperson videos, product demos, commercials, social videos, training content, e-learning videos, voiceovers, and multilingual campaigns.
How does AI video generation work?
Choose a format, add a script, product, URL, brief, or prompt, select a presenter and style, then generate and download the rendered video.
Can I create videos in multiple languages?
Yes. Synthesys supports more than 140 languages with frame-accurate lip-sync for localized video campaigns.
Do all plans include commercial rights?
Yes. Every plan includes full commercial rights without royalties, attribution requirements, usage restrictions, or per-video licensing fees.
What does the Enterprise plan include?
Enterprise includes Agency features plus custom volume pricing, dedicated account management, custom contracts, service-level agreements, and priority support.
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