Wellows
Track AI citations and auto-create content to win.
Key Takeaways
- What it is
- Track AI citations and auto-create content to win.
- Pricing
- $97 per month · $297 per month · $497 per month
- Best for
- AI Visibility Dashboard
- Citation Score And Wins
- KIVA AI SEO Agent
- Rating
- 4.3/5
What is Wellows?
Wellows helps brands understand and improve how AI search engines see them. It pulls together citations, mentions, sentiment, and visibility signals across major LLMs into one source of truth, then connects those insights to an AI‑driven content workflow via its KIVA SEO agent.
Most SEO suites either track rankings or write content; Wellows tries to connect how AI models actually answer users with what marketing teams publish next. Citation Score, implicit and explicit wins, and multi‑LLM analysis show where a brand truly “lives” inside AI answers, while KIVA turns that intelligence into briefs, drafts, and quick strategies that aim to earn more of those citations over time.
Wellows suits teams that care about how AI models describe, cite, and rank their brand, not just how they sit on a keyword chart. Agencies, startups, and consultants get a clear view of AI visibility plus a capable SEO agent in KIVA to respond with better content. Smaller teams can start on the free tiers, then decide whether deeper AI‑visibility tracking and larger KIVA allowances justify the jump into paid plans.
Who is Using Wellows?
SEO And Growth Agencies
Auditing AI visibility for clients, prioritizing citation gaps, and packaging KIVA‑driven content programs.
B2B SaaS And Product‑Led Startups
Checking how AI assistants describe their product, then correcting or deepening that story through targeted content.
In‑House Marketing Teams At SMEs
Replacing manual SERP checks with dashboards for citations, sentiment shifts, and competitor activity.
Freelance SEO Consultants And Content Strategists
Selling AI‑visibility audits and KIVA‑powered content retainers as higher‑value services.
Uncommon Use Cases
PR teams watching how AI summarizes crises or announcements; investor relations teams reviewing AI descriptions of a company before fundraising or M&A talks.
Key Features
Rating Breakdown
Pricing Plans
Essential
$97 per month
- OpenAI access, 10 competitors, 100 search prompts, 2 regions, GSC integration, 5 content generations, unlimited citations, verified outreach emails, daily monitoring, and full history
Starter
$297 per month
- OpenAI, Gemini, and Perplexity access, 10 competitors, 400 search prompts, 5 regions, GSC integration, 15 content generations, unlimited citations, verified outreach emails, daily monitoring, and full history
Pro
$497 per month
- OpenAI, Gemini, and Perplexity access, 10 competitors, 1,000 search prompts, 5 regions, GSC integration, 70 content generations, unlimited citations, verified outreach emails, daily monitoring, and full history
Which Wellows plan should you pick?
Start with Lite for one-domain ChatGPT monitoring; upgrade to Essential, Starter, or Pro when you need more engines, prompts, content generation, or analyzed responses.
Lite
Good for solo agencies and marketers who need focused ChatGPT visibility tracking for one domain.
Essential
Good for brands or small agencies that need ChatGPT and Google AI Overviews with higher prompt capacity.
Starter
Good for multi-client teams that need five answer engines, 400 tracked prompts, and 15 content generations.
Pro
Good for large brands and agencies that need five engines, 1,000 prompts, and 70 content generations.
Wellows Use Cases
Track AI visibility
Monitor brand citations, rankings, sentiment, and competitor presence across supported AI answer engines.
Outcome: A measurable view of brand visibility in AI search.
Find content opportunities
Identify prompts where competitors are cited and the brand is missing, then generate briefs or content.
Outcome: A prioritized content plan based on observed citation gaps.
Optimize existing pages
Scan a domain, select the strongest existing page, and receive recommendations designed to avoid cannibalization.
Outcome: Improved pages without unnecessarily creating duplicate content.
Run citation outreach
Find cited pages where the brand is absent, identify verified contacts, and use outreach templates.
Outcome: Actionable opportunities to earn citations from trusted sources.
Report client performance
Export visibility data, compare historical periods, and deliver white-label dashboards and reports.
Outcome: Client-ready evidence of visibility movement over time.
Workflow Ideas with Wellows
Track, fix, and monitor AI visibility
- 1Add your domain, competitors, and buyer prompts.
- 2Review citation gaps, sentiment, and competitor visibility.
- 3Create content or outreach actions and monitor daily changes.
Optimize an existing page
- 1Finalize the prompts you want to improve.
- 2Let Wellows scan the domain and select the strongest relevant page.
- 3Apply the line-level content brief and monitor citation performance.
Agency client reporting
- 1Create a project for each client domain.
- 2Invite strategists, writers, and outreach members to shared projects.
- 3Export or present white-label reports showing citation and competitor movement.
How Wellows fits into your stack
Browser
Wellows is primarily used as a web application for tracking AI citations, prompts, sentiment, competitive movement, and visibility history across AI search platforms.
Docs and writing
KIVA drafts content from visibility opportunities, while Content Opportunities and Content Optimization provide briefs and page-level recommendations. Brand Guidelines can be uploaded or configured to keep generated content aligned with a client's tone.
Knowledge and files
Teams can connect Google Search Console data and upload brand-guideline files to ground content recommendations and generated drafts in existing search and brand information.
Automation and APIs
The Wellows API provides project-level API keys for pulling structured visibility data into internal dashboards, client reporting systems, and automated workflows. Google Search Console and WordPress connect the product to search and publishing workflows.
Pros
- +Measurement Tied To Execution: Visibility insights flow straight into KIVA briefs and drafts, so teams move from data to content without juggling extra tools.
- +AI‑First SEO View: Tracks how LLMs phrase queries, cite domains, and structure answers, which matches how search is actually shifting.
- +Research‑Backed Approach: Product decisions borrow from ongoing studies on ChatGPT and other models, giving marketers evidence‑driven guidance rather than hunches.
- +Writer‑Friendly Workflow: Integrated editor, Humanize/Rephrase actions, and brand‑voice controls keep AI assistance useful without turning content into generic sludge.
Cons
- −Pricing Favors Serious Teams: Core AI‑visibility plans start around the mid‑hundreds of dollars per month, which can feel heavy for very small projects.
- −Conceptual Learning Curve: Ideas like implicit citations and cross‑LLM visibility may confuse marketers who are new to technical SEO.
- −Evolving Category: AI visibility tracking is still young, so internal processes and expectations may need a few iterations as search interfaces change.
Limitations & when to consider alternatives
Known limitations
- Daily rather than real-time monitoring. Visibility data refreshes every 24 hours, so changes are not reported continuously.
- Plan-specific engine coverage. Lite covers ChatGPT, Essential covers ChatGPT and Google AI Overviews, and only Starter and Pro cover all five listed engines.
- Monthly usage limits. Plans limit tracked prompts, analyzed responses, and content generations; higher-volume work requires upgrading.
- Content Optimization is beta. The Content Optimization feature is labeled beta on the pricing page.
- No free plan. Wellows offers a 7-day trial, but ongoing use requires a paid plan.
Look elsewhere when
- You need real-time visibility updates.
- You need monitoring for Claude, Copilot, Grok, DeepSeek, Qwen, or Mistral.
- You need a native mobile or desktop application.
- You need a free-forever plan.
How to Use Wellows
- 1
Choose a plan and start the trial
Select Lite, Essential, Starter, or Pro and begin the 7-day trial to access the platform.
- 2
Create a project
Add the domain, competitors, regions, and prompts you want Wellows to monitor.
- 3
Connect Google Search Console
Connect GSC so Wellows can use first-party search queries and page data during setup and analysis.
- 4
Review visibility gaps
Inspect citation share, competitor rankings, sentiment, tracked prompts, and explicit or implicit opportunities.
- 5
Create content or outreach actions
Use content generation, content optimization, verified contacts, and outreach templates to act on identified gaps.
- 6
Measure performance over time
Use daily monitoring, historical data, exports, and white-label reports to show which citations and visibility metrics changed.
Who is Wellows For?
Agencies
Agencies can manage client projects, invite team members, use white-label reports, and resell AI visibility as a service.
Startups
Startups can track competitor citations, identify content gaps, and improve AI-search visibility without assembling multiple tools.
Freelancers
Freelancers can use focused visibility tracking, content generation, outreach opportunities, and reporting for client or personal projects.
Consultants
Consultants can use visibility data, competitive analysis, content opportunities, and performance history to guide clients.
Business owners and CMOs
Business leaders can see how AI platforms represent their brand and turn competitor gaps into a focused marketing plan.
Frequently Asked Questions
What does Wellows do?
Wellows tracks how brands are cited across AI answer engines, identifies visibility gaps, and provides content and outreach actions.
Which AI platforms does Wellows monitor?
Coverage varies by plan: Lite monitors ChatGPT, Essential adds Google AI Overviews, and Starter and Pro cover ChatGPT, Gemini, Perplexity, Google AI Overviews, and Google AI Mode.
How often does Wellows update visibility data?
Wellows monitors AI search results daily, with data refreshed approximately every 24 hours.
Does Wellows integrate with Google Search Console?
Yes. Google Search Console integration is included on every plan.
Can teams collaborate in Wellows?
Yes. Team members can be invited to shared projects and collaborate using the same prompts, citations, rankings, opportunities, and sentiment data.
Does Wellows offer a free plan?
No. Wellows offers a 7-day free trial, while paid plans start at $37 per domain per month.
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