Zoho Social
Manage, schedule, and analyze social media—all in one place.
Key Takeaways
- What it is
- Manage, schedule, and analyze social media—all in one place.
- Pricing
- Freemium · $15 per month · $40 per month
- Best for
- Multi-Channel Management
- Advanced Scheduling
- Real-Time Analytics
- Rating
- 4.4/5
What is Zoho Social?
Zoho Social is a comprehensive tool designed to streamline social media management and enhance online engagement for businesses and agencies. It offers a robust suite of features including multi-channel management, advanced scheduling, real-time analytics, collaborative tools, and social media listening capabilities. This platform is ideal for efficiently managing multiple social media accounts while gaining insightful analytics to refine strategies effectively.
Zoho Social stands out with its comprehensive analytics and integration capabilities, particularly with Zoho CRM, facilitating seamless customer relationship management alongside social media strategies.
Zoho Social is an excellent choice for businesses and agencies seeking efficient social media management. Its user-friendly interface, comprehensive analytics, and seamless integrations, particularly with Zoho CRM, make it a valuable tool for optimizing online presence and engagement.
Who is Using Zoho Social?
Small to Medium Enterprises (SMEs)
Efficiently manage social media accounts without extensive resources.
Marketing Agencies
Handle client accounts and campaigns effectively.
Social Media Managers
Schedule posts, analyze data, and engage audiences across platforms.
Non-Profits
Boost engagement and awareness with limited marketing resources.
Uncommon Use Cases
Educational institutions teaching digital marketing; solo entrepreneurs managing online presence.
Key Features
Rating Breakdown
Pricing Plans
Free Tier
Free
- Basic plan with essential features
Standard Tier
$15 per month
- Includes additional analytics and automation tools
Professional Tier
$40 per month
- Includes bulk scheduling and custom reports
Which Zoho Social plan should you pick?
Start with Free for basic publishing, move to Standard or Professional for more channels and publishing tools, and upgrade to Premium or an Agency plan for collaboration and multi-brand management.
FREE
Good for users testing basic social publishing with one brand, one team member, and six channels.
STANDARD
Good for solopreneurs who need broader channel coverage and standard publishing features.
PROFESSIONAL
Good for MSMEs needing bulk scheduling, monitoring, media libraries, reports, and advanced publishing tools.
PREMIUM
Good for medium and large enterprises needing collaboration, approvals, reports, custom roles, and CRM integration.
AGENCY
Good for startups and agencies managing multiple brands, clients, roles, portals, and agency-branded reports.
AGENCY PLUS
Good for larger agencies needing up to 20 brands and expanded agency management capabilities.
Zoho Social Use Cases
Schedule social media content
Create, queue, bulk schedule, repeat, and publish posts across connected social channels.
Outcome: A centralized publishing calendar and more consistent posting.
Manage multiple client brands
Organize social profiles into brands and publish across multiple brands from one workspace.
Outcome: Simpler agency management of client social accounts.
Monitor engagement
Track mentions, hashtags, keywords, reviews, comments, and other interactions through monitoring columns and Inbox.
Outcome: Faster awareness of audience activity and opportunities to respond.
Analyze social performance
Review channel statistics, post insights, hashtag reports, custom reports, and scheduled reports.
Outcome: Data-backed evaluation of social media performance.
Create AI-assisted social content
Use Zia to draft captions, rephrase copy, suggest hashtags, generate replies, and create images.
Outcome: Faster creation of social posts and customer responses.
Workflow Ideas with Zoho Social
Create and publish a social post
- 1Open the compose window and select social channels
- 2Add text, media, links, or AI-generated content
- 3Publish immediately or schedule the post
Review content before publishing
- 1Create and save a draft
- 2Send the post through the approval workflow
- 3Approve, reject, discuss, or publish the post
Turn social engagement into CRM activity
- 1Monitor comments, messages, or other social interactions
- 2Identify a potential lead or customer interaction
- 3Add the lead to Zoho CRM and review CRM information
How Zoho Social fits into your stack
Zoho CRM Integration
Link social interactions with customer relationship management.
Google My Business
Manage and respond to reviews directly.
Canva Integration
Create engaging graphics within the platform.
Slack
Streamline communication with notifications and alerts.
Pros
- +Efficiency in Management: Saves time with bulk scheduling and post automation.
- +Enhanced Analytics: Provides deep insights into audience behavior for informed decision-making.
- +User-Friendly Interface: Intuitive design makes navigation easy for all users.
- +Responsive Customer Support: Quick and helpful assistance enhances user experience.
Cons
- −Learning Curve: New users may require time to fully utilize all features.
- −Pricing Flexibility: Advanced features are available in higher-priced tiers.
- −Integration Limitations: Some newer or less popular social platforms may have limited integration options.
Limitations & when to consider alternatives
Known limitations
- Free plan does not support scheduling. The Free edition allows publishing but does not support scheduling posts.
- Channel functionality depends on network APIs. Some publishing, monitoring, reporting, and interaction features may be unavailable because of limitations imposed by the connected social network.
- Social channels may require reauthentication. Facebook, Instagram, and LinkedIn access tokens may expire after 60 days, requiring reconnection.
- Facebook Groups are unavailable. Zoho Social cannot publish to or monitor Facebook Groups because Meta discontinued the required third-party API access.
- Canva integration requires Professional or higher. Canva integration is available only on Professional, Premium, Agency, and Agency Plus plans.
Look elsewhere when
- You need a dedicated desktop application for Windows, macOS, or Linux.
- You need model fine-tuning or custom AI training on your own data.
- You need image analysis or computer-vision understanding of uploaded images.
How to Use Zoho Social
- 1
Explore tutorials and resources on the Zoho Social website and YouTube channel, covering basic setup to advanced features.
Who is Zoho Social For?
Solopreneurs
The Standard plan is positioned for solopreneurs managing social channels from one workspace.
MSMEs
The Professional plan is positioned for micro, small, and medium enterprises needing advanced publishing, analytics, and integrations.
Medium and large enterprises
The Premium plan supports more channels, additional team members, collaboration, reports, and CRM integration.
Startups
The Agency plan is positioned for startups managing multiple brands and client accounts.
Digital agencies
Agency plans provide multi-brand management, client invitations, role controls, portal customization, and agency-branded reports.
Frequently Asked Questions
Does Zoho Social have a free plan?
Yes. After the 15-day trial, accounts can move to a free plan with one brand, one team member, six social channels, and limited features.
Which social channels does Zoho Social support?
Supported channels include Facebook Pages, X, Instagram, LinkedIn, Google Business Profile, YouTube, Pinterest, TikTok, Mastodon, Threads, Bluesky, WhatsApp Business, and Telegram Business, depending on the plan.
Can teams collaborate in Zoho Social?
Premium and higher plans include collaboration features such as content approvals, discussions, reports, custom roles, team chat, and audio/video calls.
Does Zoho Social have a mobile app?
Yes. Zoho Social has native iOS and Android applications for publishing, scheduling, monitoring, and analytics.
Can Zoho Social connect to other tools?
Documented integrations include Zoho CRM, Zoho Desk, Canva, Bitly, RSS feeds, cloud storage providers, Pixabay, Pexels, and Giphy.
Does Zoho Social provide an API?
Yes. The Zoho Social API documents OAuth authentication, portals, channels, media, publishing, and scheduled posts.
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