How Companies Are Using AI Across Key Functions

How AI is Used:

AI-powered writing tools generate content, edit grammar, and even rephrase sentences for better readability.

Real-World Example:

• Grammarly – Uses AI to suggest grammar, clarity, and tone improvements in real-time.
• Jasper – Helps businesses create blog posts, ads, and social media content in seconds.

How AI is Used:

AI-powered tools assist with everything from logo creation to video editing. They generate visuals, enhance image quality, and even suggest design improvements.

Real-World Example:

• Canva – Uses AI to auto-generate design templates, suggest color palettes, and even create images from text descriptions.
• Runway – An AI-powered video editing tool that enables automatic background removal, motion tracking, and special effects.

How AI is Used:

AI chatbots and virtual assistants handle customer inquiries instantly, reducing response times and improving customer satisfaction. Sentiment analysis tools help businesses gauge customer emotions and proactively enhance service quality.

Real-World Example:

• Bank of America – Their AI assistant, Erica, has handled over 1.5 billion interactions, helping customers with transactions, spending insights, and account security.
• Sephora – Uses an AI chatbot to recommend beauty products based on customer preferences and past purchases.

How AI is Used:

AI helps marketers analyze vast amounts of customer data to personalize ads, optimize email campaigns, and improve targeting for higher conversion rates.

Real-World Example:

• Netflix – Uses AI algorithms to personalize recommendations, keeping users engaged and reducing churn.
• Spotify – AI analyzes listening habits to curate personalized playlists like Discover Weekly, boosting user retention.

How AI is Used:

AI accelerates software development, enhances security, and streamlines IT support with automation and predictive analytics.

Real-World Example:

• GitHub Copilot – An AI-powered coding assistant that helps developers write better code faster by suggesting entire lines or functions.
• IBM watsonx – Helps businesses detect and mitigate cybersecurity threats using AI-driven anomaly detection.

How AI is Used:

AI identifies inefficiencies and automates routine processes, allowing teams to focus on strategic work.

Real-World Example:

• Zapier – Uses AI to automate workflows between apps, eliminating repetitive tasks.
• UiPath – A leader in robotic process automation (RPA), helping businesses automate back-office tasks like data entry.

How AI is Used:

AI automates HR tasks, accounting processes, and document management, reducing manual effort and errors.

Real-World Example:

• ADP – Uses AI to automate payroll processing, ensuring accuracy and compliance.
• Expensify – Uses AI to scan and categorize receipts, saving employees time on expense reports.

How AI is Used:

AI enhances scheduling, prioritization, and forecasting, making project management more efficient.

Real-World Example:

• Monday.com – Uses AI-powered automation to track tasks, allocate resources, and suggest optimizations.
• Tesla – Uses AI to optimize supply chain and logistics, reducing production delays.

How AI is Used:

AI-powered CRM tools analyze customer data to predict purchasing behavior, automate outreach, and personalize sales pitches.

Real-World Example:

• Salesforce Einstein – Uses AI to analyze customer interactions and recommend the best follow-up actions.
• Gong – Uses AI to analyze sales calls, providing insights on what works best to close deals.