AI-Powered Digital Marketing: Smarter Strategies for Bigger Results

This course teaches you how to use generative AI for practical digital marketing—no technical background needed. You’ll discover how to transform a single idea into blog posts, social media captions, email campaigns, and ads, all using easy-to-learn AI workflows. The focus is on producing more content, gathering real customer insights, automating repetitive tasks, and building a personal toolkit to save hours every week.

You’ll walk away able to take a concept and quickly turn it into finished content for multiple platforms. Skills you’ll gain include creating blog articles, writing email sequences, running customer research, brainstorming ad visuals, and integrating automation into your daily work. Project examples and workflow walkthroughs ensure you can apply these approaches to your real business or marketing needs immediately.

AI tools used in the course include ChatGPT for writing, brainstorming, and research; Canva for rapid design; Midjourney and Google Gemini for image generation; HeyGen for AI video ads; and Zapier or Make.com for automating workflows. Each is integrated with practical, step-by-step demos and prompt templates so you can follow along and get repeatable results.