2.1 – Copywriting Basics Lesson

Lesson Overview

Strong copy has a backbone. AI can write quickly, but without a plan, the results often feel flat. This lesson shows how two proven models, ADA and PAS, turn generic text into persuasive messages you can actually use. ADA stands for Attention, interest, desire, and action. It works like a short journey you take your reader on, moving from a strong hook to a clear next step. PAS stands for problem, agitate, solution or solve. It opens with the pain, turns up the stakes, then offers relief, which is especially effective for ads and sales pages.

In the video, you will see these models in action by asking ChatGPT to write a Facebook ad for a 30 day home workout program. You will see how ADA produces a headline like No gym, no excuses, just results in 30 days, then flows through attention, interest, desire, and action. You will also see how PAS shifts the tone by digging into why starting a plan and not sticking with it feels frustrating before presenting the path forward.

Use this lesson any time you want AI to deliver structured, persuasive copy fast. The simple shift from write me an ad to write me an ad using the ADA or PAS model is the difference between filler and focused output.

Who This Is For

If you want AI to write copy that moves readers to act, this lesson is for you. It is useful when you need structure, clarity, and speed without hiring a full time copywriter.

• Marketers creating ads, landing pages, or emails on tight timelines
• Small business owners promoting offers without a big budget
• Content creators and social media managers testing message angles
• Freelancers and agencies who need repeatable prompts and outputs
• Educators or trainers who want clear examples to teach persuasive writing

Where This Fits in a Workflow

Use this lesson at the start of any copy project to shape your first draft with a clear path. When you brief AI with ADA or PAS, you avoid meandering text and get a draft that already includes a strong hook, a reason to care, and a next step. For example, when launching a 30 day fitness challenge, open with ADA to grab attention and guide to the sign up. When writing a sales page for a program that solves a common frustration, use PAS to spotlight the pain, build urgency, and then show the fix. After you have a structured first draft, you can refine tone, add brand voice, and layer in proof. This creates a repeatable flow from idea to publish ready copy.

Technical & Workflow Benefits

The old way is to ask AI to write an ad and hope something useful appears. That often returns a generic list of claims with a weak call to action. The approach taught here starts with a clear model. With ADA, you get a defined arc from hook to action. With PAS, you start with the problem, press on the stakes, then provide the solution. In practice, this saves time on rewriting because the draft is already organized. You can also stay in the same chat to request tweaks like a different angle, a shorter version, or extra headline options. For sales pages and paid ads especially, PAS creates urgency that lifts response. For awareness posts or broad campaigns, ADA helps you build interest and move readers to a simple next step. The result is faster drafting, clearer structure, and copy that is ready to test.

Practice Exercise

Pick one product or service you know well. It can be your own or a public offer.

• Step 1: Ask ChatGPT to write a Facebook ad for your offer using the ADA model. Read the output to confirm it includes attention, interest, desire, and action.
• Step 2: In the same chat, ask for ad copy for the same offer using the PAS model. Check that it opens with the problem, agitates it, and presents a solution.
• Step 3: Request one variation for each ad that shortens the copy and one variation that changes the angle.

Reflection: Which model fits your offer better and why? Does your audience need an interest building journey or a pain driven nudge to act right now?

Course Context Recap

This lesson sits in the copywriting basics section of The AI Copywriter’s Playbook and shows why clear structure beats vague prompts. You saw how ADA and PAS help AI produce organized, persuasive copy for real offers like a 30 day home workout program. Next, the course focuses on making that copy clear and emotional so it connects with your audience. Keep going to learn how to refine tone, boost clarity, and add feeling without losing the structure that makes your copy work. Continue through the course to practice these models across ads, pages, and emails.