2.2 – Decide Pages, Structure and Generate Simply Copy Lesson

Lesson Overview

This lesson shows how to decide what pages you need, shape your homepage structure, and generate simple copy using AI before you open a website builder. You will start by defining the core page set, including a one page landing option if you are launching and need to collect emails. From there, you will focus on the hero area, the large headline and short subtext at the top of the homepage. You will ask AI for options, pick a direction, and have it draft the remaining sections for the page.

For a multi page site, you will repeat the same approach for key pages such as About Us. Because the AI only knows what you tell it, you will supply background or a link so it can write a version that fits you. The lesson then shifts to packaging everything into one complete prompt that an AI website platform can use. Keeping the conversation in the same thread helps the AI remember earlier choices, so your prompt captures the company, target audience, visual style, and color ideas.

You will also see how ChatGPT or Gemini can generate a working mock site right inside the chat. That preview makes it easy to spot issues, revise the prompt, and try again before you commit to a builder.

Who This Is For

Use this lesson if you want to get clear on your site’s structure and copy with AI before you start building. It is especially helpful when you need a fast landing page or when you are preparing a multi page site and want stronger direction.

• Solo founders validating a product with a quick landing page
• Creative studios, like the New Slate Films example, shaping a portfolio homepage
• Marketers who need to capture emails during a launch
• Small businesses planning a multi page website and wanting draft copy for each page
• Anyone comparing prompt results across ChatGPT and Gemini to decide what to build next

Where This Fits in a Workflow

Use this lesson right after you have a clear business idea and audience, and just before you open a website builder. The goal is to reduce guesswork by deciding pages, drafting the hero copy, and outlining sections so you have a prompt you can carry forward.

Example one, a multi page business site. You define pages like Home and About Us, generate the hero headline and subtext, and ask AI for the remaining sections. You then request a complete website prompt that captures your style and audience.

Example two, a one page landing page. You choose a single page focused on email capture, ask for a strong headline and concise subtext, and have AI write the sections needed for a short page.

In both cases, you can preview the structure inside the chat tool, make small edits, and only then move to a builder.

Technical & Workflow Benefits

The manual approach is to open a builder first, write copy as you go, and fix structure later. That often leads to rewrites when you realize the headline is unclear or a section is missing. The approach in this lesson flips the order. You ask AI to propose a hero headline, subtext, and section plan, then expand that into copy for each part. You also get a complete prompt that summarizes your company, target audience, visual direction, and colors.

Creating a quick mock site inside the chat helps you see how the pieces fit. If something looks off, like a line of text sitting above the hero, you can ask the AI to remove it and regenerate. This saves time and gives you better starting content for a real builder. It is especially useful for creative studios that want a bold, on brand homepage, and for launch pages that must be concise and focused on collecting emails.

Practice Exercise

Pick one scenario you care about, a multi page business site or a one page landing page for email capture. Then do the following.

• List your page plan. If multi page, include Home and About Us. If single page, plan the sections you need.
• Ask AI to write 3 options for your homepage hero headline and one or two lines of subtext. Choose one and ask for the rest of the homepage sections.
• For About Us, provide two to three sentences of background or a link, then ask for a draft.
• In the same conversation, ask for a complete website prompt that includes your company, audience, visual style, and color direction. Choose whether to include the drafted text now or add it later.
• Optional, use the chat tool’s website preview to generate a mock page and request one change, such as removing a line above the hero.

Reflection: compare your first and second prompts. What changed in clarity or tone, and how did that affect the preview?

Course Context Recap

Up to now, you have identified your site’s direction and audience. In this lesson, you narrowed the page plan, created a strong hero, drafted supporting sections, and assembled a complete prompt the AI can use to generate a site draft. The next step is moving from mock and prompt to an actual build in an AI website tool, where you will paste your prompt, bring in any approved copy, and refine. Continue to the next lesson to turn these drafts into a real website and finalize the details.