Lesson Overview

Writing effective product or service descriptions can be challenging, especially if you need versions for different places like websites, social media, or emails. This lesson focuses on using ChatGPT to help you quickly create clear and helpful descriptions for anything you offer—whether that’s handmade goods like candles or professional services such as coaching or home organization.

Strong descriptions help people understand what you’re offering, why it’s worth their attention, and what makes it special. This can lead to more interest and more sales. The challenge is finding language that sounds natural and highlights all the right details without repeating yourself or starting from a blank page each time.

Here, you’ll see how a few carefully chosen facts—such as a product’s scent, ingredients, or burn time—can be turned into a finished description using AI. The same approach applies to services, where you might emphasize outcomes like time savings or ease for your clients. Practical examples show how flexible ChatGPT prompts are for tailoring your message to match your tone and business goals, whether you’re selling online, promoting through email, or sharing on social media.

Who This Is For

This lesson is designed for anyone looking to clearly present their products or services without spending too much time on copywriting.

• Small business owners listing products or services online
• E-commerce sellers needing descriptions for platforms like Etsy or Shopify
• Freelancers or consultants promoting their offerings
• Social media managers crafting posts or captions
• Email marketers seeking quick content for campaigns
• Anyone who needs concise, effective messaging for business promotions

Where This Fits in a Workflow

You’ll use what you learn here whenever you need to communicate what you sell in a clear and compelling way. Writing product or service descriptions is a core part of launching a new item, updating your shop, or preparing marketing content.

For example, you might rely on these techniques when adding a new candle to your online store and want to highlight its unique scent and safe ingredients. Or, you could craft a brief summary of your organizing services for busy parents to use on your business’s homepage. In both cases, having a strong description ready helps you move faster through listing, promotion, and outreach. This step fits naturally before you launch a campaign or update your content across channels.

Technical & Workflow Benefits

Traditionally, writing or rewriting descriptions for each platform is time-consuming and can feel repetitive. If you’re working manually, you may have to start from scratch for every post, product update, or marketing email. Using ChatGPT, you only provide a few details, and the AI produces a usable draft in seconds.

This approach speeds up content creation, helps keep your messaging consistent, and makes it easier to adjust details for your specific audience or platform. For sellers with many products or service variations, this means less time spent on repetitive writing tasks and faster turnaround for getting new listings or promotions live. The flexibility to easily generate short highlights, bullet points, or even whole email campaigns from the same base description also improves the quality and reach of your messaging.

Practice Exercise

Pick a product or service you currently offer or plan to launch soon. Imagine you need a fresh description and want it ready to use for a website, email, or social media.

Steps:

1. List 3–5 key features or details about your product or service (for example: “Hand-poured soy candle,” “cherry leather scent,” “20-hour burn time,” or “free consultation included”).
2. Use ChatGPT to generate a full product or service description in a warm, friendly tone. If possible, ask for three bullet points focusing on the unique benefits.

Reflect: How does the AI-generated description compare to what you would have written on your own? What would you keep or change to fit your voice or the channel where it will appear?

Course Context Recap

This lesson is part of the *ChatGPT for Everyday Business Tasks* course, building on earlier chapters about effective prompting and basic copywriting with AI. Here, you focus specifically on product and service descriptions—a common, practical need for most businesses.

Previously, you learned how to develop prompts and use AI for a variety of core business uses. Up next, the course will show you how to summarize long content like articles, meeting notes, or research, helping you save time and extract what matters most. Continue to the next lesson to expand your AI skills for even more everyday business tasks.