4.1 – Introduction to the GPT Store Lesson

Lesson Overview

The release of the GPT store has introduced a centralized platform for browsing, sharing, and promoting GPT-powered tools and solutions. Previously, finding and tracking GPTs required manual URLs or direct links. Now, with the GPT store’s organized structure, discovery is much simpler for anyone with a qualifying OpenAI account—whether for personal use or within a team.

This lesson shows how to get the most from the GPT store interface, covering everything from finding your personal or team GPTs to searching the public listings by category or keyword. You’ll learn to interpret usage statistics—like chat counts—and see how featured and trending GPTs are chosen and displayed.

Entrepreneurs, product creators, and anyone looking to share their GPTs or discover others will benefit from this lesson, especially as the platform evolves towards future monetization. Real-world uses include launching a specialized productivity tool, connecting with new audiences, or simply staying updated with the most popular AI assistants available today.

Who This Is For

This lesson is helpful if you’re looking to discover, manage, or promote GPTs for your business or community. It’s well-suited for:

• Entrepreneurs exploring ways to increase GPT visibility and usage
• Product managers assessing which GPTs are gaining traction
• Marketers researching trends and popular categories in AI tools
• Team leads managing shared or private GPTs within their organization
• Anyone with GPT Plus or Team access seeking to find or use public GPTs

Where This Fits in a Workflow

Using the GPT store is integral once you start creating or using custom GPTs. After building a GPT, you’ll want to know how it appears in the store, how users might find it, and how its popularity is reflected. For example, if you launch a new customer support bot, tracking its listing and usage in the store helps you gauge adoption and plan promotion.

Similarly, before creating a new GPT, it can help to research what’s already popular or trending—either by searching keywords or browsing categories. This research step informs your feature decisions and positioning, fitting neatly into the product development cycle.

Technical & Workflow Benefits

Before the GPT store, finding and managing GPTs involved sharing direct links and navigating limited lists, which often slowed down collaboration or discovery. With the new store, all public GPTs are searchable by keyword, and users can instantly see what’s trending or featured.

This method streamlines access for team members and users, making it easier to validate ideas (by seeing usage stats) and benchmark your GPTs against what’s successful. For creators aiming for visibility or future monetization, appearing in a category’s top listings can drive significant growth compared to circulating private links. Usage counts and categories offer at-a-glance context, saving you research time on which solutions are in demand.

Practice Exercise

Test your understanding of the GPT store interface by completing the following:

1. Open the GPT store and locate the “My GPTs” tab. View the GPTs you have created or have access to.
2. Use the search bar to find a well-known public GPT, such as “Canva,” and review its usage statistics and placement in the results.
3. Explore at least one featured and one trending GPT. Identify what categories they belong to and check the privacy or organization information via the three-dot menu.

Reflect: How does the store’s search and categorization compare to how you previously found GPTs? What categories seem to get the most usage, and how could that inform your own GPT development strategy?

Course Context Recap

This lesson builds on your understanding of the GPT store’s purpose and structure, focusing on practical navigation and discovery skills. Previously, you were introduced to accessing the store and its core features. Next, you’ll learn the specific steps needed to ensure your own GPTs are discoverable and can appear in store searches or featured lists. Continue through the course to master not just finding, but also successfully promoting your custom GPTs.