1.3 – Projects and Tools Options Lesson

Lesson Overview

This lesson introduces the primary tool options you’ll find inside Pictory AI: Script to Video, Article to Video, Edit Video Using Text, and Visual to Video. Each tool addresses a specific need—from transforming a written script into a narrated video to compiling a series of images into a dynamic slideshow. For most users, understanding the distinctions between these core tools is key to choosing the right workflow for any project.

Learning these options up front streamlines your process as you start creating different types of videos—educational, training, marketing pieces, listicles, or visually driven presentations. For example, educators may prefer Script to Video for step-by-step lessons, while content marketers could use Article to Video to turn blog posts into dynamic assets.

The lesson also covers how to organize your work in Pictory’s project management area, store and search projects, and use team collaboration features—important functions for anyone planning to produce and manage multiple videos. Knowing your way around these foundational tools helps you approach all future lessons with confidence, regardless of whether you’re a solo creator or collaborating with a team.

Who This Is For

Whether you’re new to Pictory AI or looking to improve your workflow, this lesson helps you orient yourself within the platform. You’ll benefit most if you are:

• Educators preparing instructional videos or presentations
• Content creators and marketers converting written content into video formats
• Video editors interested in faster, text-based editing methods
• Small businesses or teams managing social media, training, or promotional assets
• Project managers who need to organize and oversee multiple video projects
• Anyone wanting to understand AI video creation options before starting

Where This Fits in a Workflow

Understanding the Projects and Tools Options is the first essential step before building your first Pictory AI video. This lesson helps you decide which creation tool matches your content or project type, saving time later spent reworking assets or switching tools mid-process.

For example, if you’re launching a new online course, you might start with Script to Video for lectures, use Edit Video Using Text to fine-tune existing recordings, and Visual to Video for promotional slideshows. In a business setting, turning a recent blog post into a video announcement is as simple as using the Article to Video tool. Knowing your options speeds up each project and makes it easier to manage your output efficiently.

Technical & Workflow Benefits

Using Pictory AI’s integrated tools replaces traditional, segmented workflows that require multiple apps and manual editing. Instead of scripting, editing, and producing videos separately—or learning complex video software—Pictory streamlines everything with four focused tools on one platform.

For example, editing with text instead of timeline-based software allows even non-editors to cut and highlight content, bypassing weeks of training. Article to Video can repurpose web content in minutes, where previously, this might take manual copywriting and video assembly. The built-in project organization, searchable folders, and collaborative teams features keep your assets accessible and make it simple to work with others. Adopting this workflow helps individuals and teams produce more content faster and with better consistency.

Practice Exercise

To reinforce new concepts:

1. Log into your Pictory AI account and review the four main tools: Script to Video, Article to Video, Edit Video Using Text, and Visual to Video.
2. Create a new project using any tool, such as uploading a simple script or pasting a blog URL to see how each workflow starts.
3. Visit the My Project tab, create a folder, and organize your project within it.

Reflection: Which tool felt most aligned with the type of content you plan to create? How might organizing projects in folders change the way you manage your work over time?

Course Context Recap

This lesson establishes your foundation in Pictory AI by showing where core tools and organizational features live. Previously, you learned about the platform’s setup; now you know how to choose and manage tools for any video task. Next, you’ll begin a step-by-step creation process—starting with building your first script-based video. Continue through the course to master each tool and unlock the full range of Pictory AI’s capabilities for your projects.