7.4 – Pictory AI Tutorial - Create Videos With Text Prompts Lesson

Lesson Overview

Pictory AI transforms the video creation process by allowing you to generate polished videos from text, articles, existing visuals, or even by editing raw footage using a text transcript. Instead of traditional video editing software that requires technical skill and manual work, Pictory puts the focus on simplicity and speed. Whether you’re looking to convert a blog post into a shareable video, make marketing content for social platforms, or clean up a recorded screen capture, Pictory covers all these scenarios in just a few steps.

At the core of this lesson are four main methods: script to video, article to video, visuals to video, and editing video with text. Each feature is designed to support different types of creators—from solo business owners and educators to social media managers and marketers. Realistically, many organizations need to generate videos quickly and consistently, but hiring editors or learning complex software is a barrier. Pictory AI removes much of this friction. An example might be automatically transforming an internal update into a branded video using the script-to-video tool or quickly removing silences and filler words from a recorded Zoom call. By understanding these features, you’ll see how AI can enhance your video content production with less effort.

Who This Is For

If you want to save time creating professional-quality videos with minimal effort, this lesson will show you actionable tools and processes.

• Content creators looking for fast video production
• Marketers who want to maximize content reach across platforms
• Educators transforming scripts or articles into visual lessons
• Businesses in need of quick branded explainer or testimonial videos
• Social media managers who need to repurpose content
• Anyone who prefers simple, text-first video editing

Where This Fits in a Workflow

Pictory AI is most effective at the early-to-middle stages of content production—right after you’ve drafted a script, published an article, or recorded unedited video footage. If you regularly turn blog posts or company updates into videos, Pictory’s article-to-video function fits naturally after writing is complete. For quick campaign launches or educational content, the script-to-video feature lets you move straight from text drafting to video publishing, skipping hours of manual assembly. If you’ve recorded a demo or training session, editing with text transcription allows you to trim errors and silences without complex timeline tools. This lesson ensures video generation and editing become the most streamlined part of your content workflow.

Technical & Workflow Benefits

Traditional video production requires juggling separate tools for scriptwriting, editing, adding captions, sourcing stock footage, and rendering for different platforms. Pictory AI reduces that entire process to a few inputs—just your text, visuals, or unedited video. With AI, tasks like adding subtitles, resizing content for Instagram or YouTube Shorts, or swapping background visuals are handled in a click, not minutes or hours. For example, if you need a short promo in both vertical and horizontal formats, Pictory can instantly reformat the same project instead of making you recreate it. Text-based editing—where you delete video sections just by editing the transcript—lets even non-experts make precise changes. Teams find that this improves consistency, quality, and speed, while reducing the cost and technical barriers that often bottleneck video output.

Practice Exercise

Choose a text-based asset, such as a short blog post or your latest project update.

1. Use Pictory AI to convert this text into a video, selecting a template and applying automatic AI voiceover, captions, and highlighted keywords.
2. Replace one visual scene and adjust the music or voiceover to suit your brand or message.
3. Export the video and compare the result to a manually created video (or imagine how long traditional editing would have taken).

Consider: In what ways did Pictory’s automation speed up the process? Where did you make manual tweaks, and was the outcome satisfactory for your needs?

Course Context Recap

This lesson is part of the “Ultimate Guide to Generative AI” course, building your hands-on skills with AI-powered content tools. Before this, you explored the basics of generating videos from scripts in Pictory. Now, you’ve seen how to leverage the full set of Pictory AI’s creation and editing features. Up next, you’ll learn how to further refine or automate your generative content workflow using other tools or integrations covered in this course. Continue learning to unlock even more ways AI can support your video and content projects.