3.1 – Creating Stock Images with Midjourney Lesson

Lesson Overview

Many AI platforms can generate images, but Midjourney stands out for its ability to produce detailed, realistic stock images suitable for commercial use. This lesson explains how to get started, covering Discord account creation, joining the Midjourney server, and choosing a plan. You’ll learn a simple yet powerful workflow: communicating with the Midjourney bot via direct message to keep your projects focused and easily managed.

If you are new to Discord, you’ll see how it functions as a network of organized chat rooms. In this lesson, however, you only need to interact with the Midjourney bot—bypassing most of Discord’s complexity. Once set up, the lesson demonstrates how you can create images by sending text prompts that describe your desired results. You’ll also see how to use prompt details and the built-in variation and upscaling tools to fine-tune and save your favorite visuals.

Practical examples, like generating photos for a company’s marketing or social media, highlight why mastering this workflow is useful. While Midjourney has deeper capabilities for advanced users, this lesson focuses on the fastest path to ground-level results for everyday business tasks.

Who This Is For

If you need fresh business images but want speed, originality, and control, this lesson is designed for you.

• Entrepreneurs looking to create unique stock images for their brand
• Small business owners needing visuals for print, web, or social media
• Content creators aiming for consistent and custom imagery
• Marketing managers who want alternatives to traditional stock libraries
• Designers interested in expanding their image generation toolkit
• Anyone new to Midjourney or Discord, seeking a simple starting point

Where This Fits in a Workflow

Learning to create stock images with Midjourney fits at the content production or campaign planning stage of your project. Any time you need an image—for a flyer, landing page, or ad—you can use this process to generate, refine, and save assets quickly.

For example:

• A startup preparing a new landing page can generate product-themed photos to avoid generic stock libraries.
• A small business can create consistent staff or workplace images for social media without scheduling expensive photoshoots.

This lesson’s approach becomes a repeatable system, letting you produce new visuals at will, rather than relying on what’s already available.

Technical & Workflow Benefits

Before tools like Midjourney, teams had to search through paid stock libraries, hire photographers, or settle for visuals that only partially matched their needs. Using the Discord-based Midjourney workflow, you can create highly custom images in minutes.

This method:

• Eliminates the need for traditional photo shoots or lengthy asset searches
• Allows rapid experimentation with different visual styles, themes, or details-simply by adjusting your prompt
• Keeps all generated visuals organized in your chat history, making it simple to revisit or reuse assets later
• For example, a content manager needing a series of “IT technician at work” images can quickly create, review, modify, and save results—all without leaving the chat interface. This saves hours over manual image sourcing and gives your business output a creative edge.

Practice Exercise

Practice generating your own stock image for a business scenario you choose—such as a “consultant working at a modern desk” or “team collaborating in a bright office”.

1. Set up your Discord and Midjourney accounts if you haven’t already.
2. Use the `/imagine` command in a direct message to the Midjourney bot, starting with a basic prompt that describes your image.
3. Review the four generated options, refine your prompt if necessary, and use the variation or upscale buttons to zero in on your favorite image. Save it to your device.

Reflection Question:

How did changing your prompt—by adding or removing details—affect the images you received? Which approach gave you the most usable result for your business needs?

Course Context Recap

This lesson marks your entry into creating business-ready visuals with AI, taking you beyond more basic image generators. You’ve set up everything you need to produce unique stock images and begun exploring prompt refinement.

Previously, you explored what Midjourney is and how it fits among other AI tools. Next, you’ll advance into techniques for crafting more specific prompts, ensuring that each image not only meets but enhances your project’s goals.

Continue with the full course for deeper creative control, or rewatch the video to practice your image creation workflow further.