6.1 – AI for Facebook and Google Ads Lesson

Lesson Overview

This lesson shows how to use AI to write two core ad types for the same offer: Facebook ads and Google search ads. Ads are short and fast, so they are a perfect place to see AI’s value. Instead of drafting from scratch and guessing at angles, you will generate options, compare tones, and quickly shape messages that fit the format.

We use a local gym as the running example because it offers many real promotions that need fresh copy. Think waived signup fees, summer fitness pushes, trial passes, and New Year challenges. You will see how to start with a simple Facebook prompt, then strengthen the hook, switch to a more emotional or motivational tone, and create direct, punchy versions built to stop the scroll. You will also test seasonal angles with quick rewrites.

Next, you will apply the same idea to Google search ads. Here the style changes. Headlines and descriptions are shorter, more direct, and map to what someone types into a search box. You will practice asking for action‑focused verbs, trimming word count, and tailoring to different audiences. The goal is a repeatable way to guide AI, collect strong options in minutes, and choose what to test.

Who This Is For

If you need clear, fast ad copy that you can adjust by season, audience, or offer, this lesson is for you. It fits:

• Small business owners promoting local services
• In‑house marketers running frequent promos
• Freelancers and consultants who need quick variations
• Early‑stage agencies building client campaigns
• Creators and community managers who write short paid posts
• Anyone who wants to test multiple ad angles without long draft cycles

Where This Fits in a Workflow

This lesson comes right after building your landing page copy. With the offer in place, you need short ads to drive traffic to it. Start by generating Facebook ad concepts for the same promotion, then refine the hook and tone. Spin seasonal versions so you can match the calendar. From there, produce Google search ads that are concise and benefit first.

Example applications:

• Promote a waived signup fee with a friendly Facebook post, then a punchier version for retargeting.
• Run Google ads that stress quick enrollment for people searching “local gym near me” or “join a gym today.”

Use the AI outputs as your draft pool. Pick a few that match your brand voice, tweak them, and test.

Technical & Workflow Benefits

The manual way often looks like a blank page, a few slow drafts, and a single final version per channel. The AI‑guided way starts with a clear prompt, returns multiple headlines and bodies, and lets you request changes on the fly. You get stronger openings, simpler benefits, and channel‑fit copy in far less time.

Two places this helps most:

• Seasonal pushes like summer fitness or New Year challenges. You can request fresh versions in minutes without rewriting the whole ad.
• Audience targeting. Ask for variations for beginners who feel nervous, experienced lifters who want better equipment, or busy parents who need quick options. Each group sees copy that speaks to what they care about.

The result is more options to test, tighter wording, and faster setup for future campaigns.

Practice Exercise

Scenario: You manage a local gym offering a waived signup fee for new members.

Steps:

1. Facebook ad draft: Ask AI for a casual, friendly Facebook ad with a headline and short body that promotes the waived signup fee. Then request two rewrites: one with a stronger hook and one that feels more emotional and motivational. Finally, ask for a direct and punchy version suitable for fast scrolling.
2. Seasonal and audience tweaks: Rewrite the best version for a summer fitness promotion. Then request versions for three audiences: beginners who feel nervous, experienced lifters, and busy parents needing quick options.
3. Google ads: Ask for three short headlines and two short descriptions focused on time saving and quick enrollment. Then request a rewrite using stronger action verbs and another pass that uses fewer words.

Reflection: Which two versions feel most likely to earn clicks for your current offer, and why?

Course Context Recap

You just moved from long‑form landing page copy to short, fast ads that send people to that page. Here you learned to create and refine Facebook posts and Google search ads for the same offer, then adjust tone, season, and audience with quick prompts. Next, you will apply a similar approach to organic social content you can publish daily to keep your brand present. Continue through the course to build a full system that turns one offer into many channel‑ready messages.