6.3 – Creating A B Ad Variations with AI Lesson

Lesson Overview

Guessing which ad will perform best wastes time and ad spend. A/B testing solves that by putting ideas in front of real people and letting the data guide you. This lesson shows how to use AI to generate several strong versions of the same ad in minutes, then compare them in a simple test.

You will see how to start with a base ad, then ask for two new styles: one urgent and one playful. Urgency leans on limited time and stronger calls to action. Playful feels lighter and more conversational. From there, you will personalize with a business name and location, and aim the copy at different shopper types like families or commuters. You can also fold in a trade-in incentive to test a different angle.

The example centers on a local Ford dealership with a 0% financing offer on select models. Dealerships run constant promotions, so they are ideal for testing: seasonal offers, holiday sales, financing terms, and service specials all open new directions. The same approach applies to any local business that needs quick, clear ad variations.

Who This Is For

If you need to ship ads fast and learn from real results, this lesson will help. The examples are simple, the prompts are clear, and the workflow fits small teams or solo creators.

• Marketers and ad managers who want faster iteration and clearer winners
• Local business owners who run promotions and need quick variations
• Social media managers responsible for paid and organic post copy
• Copywriters and freelancers producing multiple versions for clients
• Dealership and retail teams testing financing, trade-in, or seasonal messages

Where This Fits in a Workflow

Use this lesson after you have a clear offer and a general audience in mind, and before you commit budget to a single message. The process is straightforward: make a solid Version A, spin out a few variations that shift tone or angle, then test them one at a time.

Example 1: Launch a friendly Version A for a Ford dealership highlighting 0% financing. After a few days, switch to an urgent version that stresses limited time. Compare click-through rates.

Example 2: Keep the same offer but rewrite for families looking for a safe SUV, then for commuters looking for fuel efficiency. Run them in sequence to see which group responds.

Once you see a clear winner, scale that message into more ads, email subject lines, and landing page headlines.

Technical & Workflow Benefits

The old way is to write one ad, hope it works, and keep tweaking it in place. That leads to slow changes and unclear results. With AI, you generate several strong versions up front, compare them side by side, then test them in short runs. You move from guessing to checking.

Two places this shines:

• Promotions that change often, like 0% financing or holiday sales. You can refresh hooks and tones in minutes instead of starting over.
• Audience-specific angles, like families versus commuters. You keep the same offer but adjust language to match priorities, then let the data confirm which path to scale.

You save hours of drafting by asking for urgent and playful versions, personalizing with your dealership name and city, and layering in trade-in incentives. When a winner emerges, you can keep the same tone and try a different hook, highlight the financing more clearly, or request five new opening lines. The process is faster, clearer, and easier to repeat.

Practice Exercise

Try this simple scenario so you can compare results with real data.

Scenario: A local Ford dealership is offering 0% financing on select models.

• Step 1: Use AI to write a short Facebook ad. Ask for a friendly, benefit-driven tone to establish Version A.
• Step 2: Request two new styles from Version A: one urgent and one playful. These become Versions B and C.
• Step 3: Personalize each version with the dealership name Standard Ford and the location Chicago.
• Step 4: Ask for rewrites aimed at families seeking a safe and reliable SUV, then at commuters seeking a fuel-efficient daily driver. Optionally, include a limited trade-in incentive.
• Step 5: Plan a simple rotation. Run A for a few days, then B, then C. Track engagement or click-throughs.

Reflection: Which tone or angle drew the most clicks, and why do you think it worked for this audience and offer?

Course Context Recap

This lesson builds on your core ad writing skills by shifting focus to testing. You start with a base ad, create style and audience variations, then use short test runs to see what resonates. From here, you will take winning ads and extend them by keeping the same tone while changing hooks, highlighting financing more clearly, and producing fresh opening lines. Continue through the course to see how to scale a winner across ads, email, and landing pages while keeping your message consistent.