5.2 – Using AI To Create Hero Text Lesson

Lesson Overview

The hero section sits at the very top of a landing page and shapes first impressions. It often decides whether someone keeps scrolling or leaves. This lesson focuses on using quick AI prompts to refine the three key parts of a hero section. You will work on the headline, the subheadline, and a short set of benefit bullets. The goal is to communicate exactly what your product does and why it matters, with language that fits your brand and audience.

You will see how small, targeted prompts create stronger versions without starting from scratch. For headlines, you will explore benefit first wording, emotional tone, simpler language, and angles like pain point, motivational, and confident. For subheadlines, you will practice friendly, professional, and shorter variants. For benefits, you will move from feature statements to outcome focused bullets, then adapt them for specific audiences such as brick and mortar business owners, busy parents, or online coaches.

This lesson fits right after drafting the basic landing page pieces. It is useful for small business owners, B2B teams, and online creators who need clear, readable copy that can shift tone fast. Use it when your initial hero feels fine but not strong enough to hold attention.

Who This Is For

If you have a working draft but want it to be clearer, tighter, and more on brand, this lesson will help. It is a practical fit for people writing landing page heroes who want to test different tones quickly.

• Small business owners who need readable copy that busy visitors grasp in seconds
• Marketers who want multiple headline and subheadline angles to test
• B2B teams that prefer professional, direct language for decision makers
• Online coaches who want benefits tailored to coaching outcomes
• Brick and mortar owners who want copy that speaks to local, in person needs
• Parents running small businesses who need simple, natural language

Where This Fits in a Workflow

Use this lesson after you have a basic landing page draft and before you finalize layout or visuals. The hero section sets the tone for everything that follows, so improving it early prevents rework later. Start with your original headline, subheadline, and three benefit bullets. Run targeted prompts to create stronger versions, then assemble a few complete hero options to compare.

Example applications:

• An email tool for small businesses needs a headline that puts the core outcome first, plus a subheadline that feels friendly yet professional, and short benefits that highlight results.
• An online coach wants benefits that speak to client outcomes, written in simple, natural language, with a confident headline that still feels personal.

Once your hero flows well, move on to calls to action and the rest of the page.

Technical & Workflow Benefits

The manual way is to brainstorm many lines by hand, guess at tone shifts, and rewrite repeatedly. It is slow and often leads to small variations of the same idea. The AI assisted approach uses short prompts to generate clear shifts in benefit strength, tone, length, and audience focus. You get multiple solid options in minutes, which makes selection and editing faster and more confident.

This method shines when:

• You need a headline that makes the main benefit unmistakable, supported by a subheadline that fits your brand voice.
• You want outcome focused benefits that speak to a specific audience such as online coaches or brick and mortar owners.

Expect time savings from not starting over, higher clarity from benefit first wording, and stronger alignment by testing emotional, simple, or pain point versions. The result is a hero section that holds attention and sets up the rest of the page with a clear promise.

Practice Exercise

Use the following rough hero as your starting point:

1. Headline: Grow Your Business with Smarter Email Tools
2. Subheadline: Save time and stay consistent with easy to use email tools built for small business owners
3. Benefits:

• Save time with automated email workflows
• Stay consistent with built in templates
• Keep your marketing organized in one place

Steps:

1. Ask for headline variations that make the main benefit stronger. Then request emotional, simpler, and pain point versions. Pick one that feels most true to your offer.
2. Rewrite the subheadline to feel friendly. Then ask for a professional version and a shorter version. Choose the one that pairs best with your headline.
3. Rewrite the bullets to focus on outcomes. Then create audience specific versions for online coaches. If needed, ask for shorter and more natural language.

Reflection: Which combination best matches your brand tone and makes a busy reader want to keep scrolling, and why?

Course Context Recap

Earlier in the course, you drafted the basic pieces of a landing page. This lesson refines the top section so the first screen communicates value quickly and clearly. You practiced improving headlines, subheadlines, and benefits by shifting tone, simplifying language, and focusing on outcomes. Up next, you will write strong calls to action so visitors know the next step to take. Continue through the course to build a complete landing page system where each section supports the next, from first impression to conversion.