5.3 – Writing CTAs with AI Lesson

Lesson Overview

Your call to action is the point where momentum either continues or stalls. Generic buttons like learn more or submit do not explain the next step or give a reason to click. This lesson shows how to replace vague labels with specific, motivating CTAs written with AI. You will see how one prompt produces multiple directions, how tone changes the feel of the same message, and how small edits can make the next step sound easier.

The process starts with a simple request to generate several button options, such as write 10 call to action buttons for an AI scheduling app. Focus on saving time for entrepreneurs. In seconds you get versions that push urgency, highlight benefits, or feel more friendly. Once you spot a strong option, like Automate my schedule, you can ask for tone changes, for example, rewrite this CTA into five variations with different tones, urgent, casual, professional, playful, and luxury. From there, you can narrow by benefit, ease, or simpler language, and even tailor to specific audiences such as solo entrepreneurs, brick and mortar businesses, or creators selling digital products.

This lesson fits into the larger landing page system you have been building with headlines, benefits, and social proof. You will finish with practical ways to test two CTA versions on live pages and keep the one people click most.

Who This Is For

If you write or update landing pages and want button copy that actually moves people forward, this lesson is for you. It is especially useful when you need fast options you can compare and test without guesswork.

• Entrepreneurs who want CTAs that clearly save time.
• Solo entrepreneurs who handle their own marketing.
• Brick and mortar business owners modernizing their website.
• Creators selling digital products who need clarity at checkout.
• Business owners who want to replace Submit with language that converts.

Where This Fits in a Workflow

Use this lesson after you have a working landing page draft with a headline, subheadline, benefit bullets, and social proof. Your CTA should reinforce the most important next step and mirror the value you just promised. Start by generating 10 options focused on your core benefit, then refine the one or two that feel closest to your brand.

For example, on an AI scheduling app landing page that promises saved time for entrepreneurs, test an urgent CTA against a friendly one. On a service page for a local shop, test a benefit-forward version against a simpler, low-friction version. Place each CTA on separate page versions, send similar traffic to both, and keep the one that earns more clicks. Repeat this with audience-specific versions if you serve different customer types.

Technical & Workflow Benefits

The old way is to default to generic buttons like Learn more or Submit. They are easy to ship but do little to motivate or clarify. With the AI approach, you generate several angles at once, then shape the best one by tone, benefit, and effort level. That means fewer blank-page stalls, faster iteration, and language that signals what happens next.

Two use cases show clear gains. First, urgency versus friendly tone: when time matters, urgent copy can lift clicks, while friendly can reduce hesitation for early-stage visitors. Second, audience tailoring: solo entrepreneurs might respond to Save an hour this week, while brick and mortar owners might prefer Fill tomorrow’s schedule. You arrive at both without starting from scratch.

Because you can quickly produce and test two versions on live pages, you make decisions with click data, not opinions. The result is clearer CTAs, faster workflows, and buttons that support the promise made higher on the page.

Practice Exercise

Use the AI scheduling app scenario from the lesson. Your goal is a CTA that helps entrepreneurs see the next step and want to take it.

• Generate: Ask for 10 call to action buttons for an AI scheduling app. Focus on saving time for entrepreneurs. Pick your top two.
• Refine: For your favorite, request tone variations using urgent, casual, professional, playful, and luxury. Then try three edits: rewrite this CTA to focus more on benefit, rewrite the CTA to make the next step sound easier, and rewrite the CTA using simpler language.
• Adapt: Take the strongest version and tailor it three ways: for solo entrepreneurs, for brick and mortar businesses, and for creators selling digital products.
• Test: Put the casual version on one page and the urgent version on another. Send similar traffic to both and compare clicks after a reasonable sample.

Reflection: Which tone drove more clicks, and did benefit or ease-focused edits change results?

Course Context Recap

This lesson builds on the earlier work of shaping messages for different types of business owners and applies that thinking to the button that drives action. You learned a fast way to generate, refine, and test CTAs so your page does not stall at the final step. Next, you will combine everything you have built so far. The upcoming lesson shows how to assemble the headline, subheadline, benefits, social proof, and a tested CTA into a complete landing page written step by step with AI. Continue to the next lesson to see the full page come together.