3.3 – Repurposing Existing Content With ChatGPT For Social Media Posts Lesson

Lesson Overview

Many people have valuable content sitting on their website or YouTube channel that only reaches a fraction of its potential audience. By turning this long-form content into shorter social media posts, you can introduce your work to more people and encourage them to learn more. This lesson focuses on using ChatGPT to efficiently create social-ready posts from existing articles or transcripts—helping you maximize the reach of content you’ve already created.

Within the course, this lesson continues the theme of making the most out of your SEO content. Here, you’ll see the practical workflow of transforming a single well-made article into multiple kinds of social media posts. This approach helps diversify your distribution efforts without having to start from scratch for each platform.

This lesson is valuable for anyone working to attract web traffic, build a brand presence, or regularly publish on multiple platforms. Turning a blog article about electric vehicles, for example, into platform-specific posts can help you reach car buyers on Facebook, professionals on LinkedIn, or news seekers on Twitter/X. By adding social posts to your existing SEO work, you can create more paths for people to discover your expertise or products.

Who This Is For

This lesson is a practical fit for anyone aiming to broaden their reach or get more value from the content they already have.

• Marketers looking to drive traffic from social channels back to their site
• Small business owners promoting products, guides, or blog posts
• Content creators wanting to grow multi-platform visibility
• Social media managers and assistants tasked with regular posting
• SEO specialists expanding strategies beyond the website itself
• Educators and consultants sharing knowledge or attracting new clients

Where This Fits in a Workflow

Repurposing long-form content for social media is ideal after you’ve already created articles, tutorials, or videos for your website—or campaign landing pages. Once your content is live and SEO-optimized, this lesson’s method lets you easily create multiple social posts to extend your promotion strategy. For example, after publishing a comprehensive blog post about tax credits, you can use ChatGPT with tailored prompts to craft a summary for Facebook, a series of tweets, and a LinkedIn spotlight post. Each post can include a link and a strong call to action drawing readers back to the original content. This expands your organic reach and opens more ways for new audiences to connect with you.

Technical & Workflow Benefits

Manually rewriting articles or transcripts for each platform is time-consuming and can lead to inconsistent messaging. By using ChatGPT with clear prompts, you quickly generate platform-appropriate summaries, calls to action, and hashtags. For a busy social manager or small business owner, this means producing weeks of social content in a fraction of the time—while retaining your brand’s core message. An example advantage: turning an 800-word product review into an engaging Facebook summary, three concise tweets, and a professional LinkedIn post within minutes, all without copy-pasting and editing by hand. Consistent, high-quality social posts give your SEO content a longer life and make social sharing a repeatable, scalable part of your workflow.

Practice Exercise

Take one published article or video transcript from your website.

1. Choose two platforms you want to share content on (e.g., Facebook and LinkedIn).
2. Using ChatGPT, input the recommended prompts for each platform along with your full article or transcript.
3. Review the generated posts:
   • Do they capture the main ideas while matching the platform’s style?
   • Is there a clear call to action or link back to your website?
   • For variety, tweak the prompt or output slightly and compare results.

Which version do you feel best fits your audience on each platform? Why?

Course Context Recap

This lesson builds on earlier steps where you prepared and optimized content for your site using AI. Now, you’re learning to extend that content’s value by making it social-media ready, supporting both traffic-generating and brand-building goals. Up next, you’ll explore remixing your long-form content into formats beyond text—opening new ways to further expand your audience. Continue with the course to see how each step adds to a complete AI-powered content strategy.