3.2 – Magic Switch Resize and Convert Lesson

Lesson Overview

Repurposing designs across platforms used to mean recreating the same content in multiple sizes—each requiring manual reformatting. Magic Switch's Resize feature streamlines this step by letting you instantly reformat one design for any needed output (Facebook, Instagram, Stories, ads, and more) in just a few clicks.

In this lesson, you’ll see how simple it is to start with one base design, then use Resize to produce ready-to-post versions for other channels, saving both time and effort while preserving visual consistency. This is especially valuable for creators who want to maximize reach with minimal effort, such as when a single campaign needs graphics for various social feeds and ad platforms.

Businesses and individuals alike can use Magic Switch Resize to expand their online presence without extra production overhead. For example, you'll see how an Instagram post can become a Facebook Ad or Reel with almost no manual tweaking—an essential skill for any marketer or social media manager working in Canva today.

Who This Is For

If you create content for more than one platform, this lesson will help you streamline your workflow.

• Social media managers juggling multiple channels
• Content creators needing rapid repurposing of graphics
• Small business owners wanting cohesive branding across online platforms
• Marketers creating campaigns for different social feeds and ad formats
• Design freelancers producing packages of content for clients
• Anyone interested in saving time on repetitive reformatting tasks

Where This Fits in a Workflow

You’ll often create a main asset—like an Instagram post—that needs to be used elsewhere. Rather than starting from scratch each time, this lesson shows where Magic Switch Resize fits: right after your design is finalized and ready to distribute. At this stage, you use Resize to generate all versions you’ll need, such as a Facebook Ad, Instagram Story, or vertical Reel.

For example, after creating an Instagram post, you can quickly make a Facebook-friendly version to run as an ad, or convert it for Reels, maintaining your brand style across all platforms. This step ensures a consistent look, saves effort, and lets you efficiently reach different audiences with the same core message.

Technical & Workflow Benefits

Previously, adapting a design meant setting up a new canvas, copying over content, resizing elements, and fighting with alignment—an often tedious process, especially if you managed several accounts or projects. With Magic Switch Resize, you select your output size (like Facebook Ad or Instagram Story) and let Canva do the initial work.

This approach minimizes time spent on formatting and helps creators maintain consistency, which is important for building recognition and trust. For instance, a marketing team can roll out a campaign across Instagram, Facebook, and Stories in minutes instead of hours. Freelancers can deliver multi-format design packages quickly, increasing their productivity and client satisfaction. Most importantly, Resize reduces the chances of errors or inconsistencies that come from frequent manual redesigning.

Practice Exercise

Try this:

Start with a completed Instagram Square post—either one you’ve created or using a template in Canva.

1. Open the design and use the Magic Switch Resize feature to select “Facebook Ad” from the Social Media category.
2. Choose “Copy and Resize” to create a new, platform-specific version.
3. Make quick adjustments to realign or tweak elements if needed.

Reflection:
How much time did you save versus creating the Facebook Ad version from scratch? Did the resize keep your overall design style intact?

Course Context Recap

This lesson builds on your introduction to Magic Switch by showing how Resize can save hours when repurposing content for multiple platforms. Previously, you learned how to use Magic Switch for different scenarios; now, you know how to efficiently convert assets for wider reach. Up next, you’ll continue expanding your design automation skills with more advanced Magic Studio features. Continue through the course for a full picture of what AI-driven design can simplify in your daily projects.