2.6 – Creating Posts, Stories, and More Lesson

Lesson Overview

This lesson focuses on producing ready-to-publish social media visuals and text using ChatGPT and DALL·E 3, simplifying the process of content creation for entrepreneurs and small businesses. Whether your goal is to keep your audience updated, promote services, or run ad campaigns, learning how to give ChatGPT clear prompts can save significant time.

Starting with a basic business prompt—like creating an outreach post for a service company—you’ll see how ChatGPT can suggest both a striking image concept and a matching post description. After reviewing and refining these suggestions as needed, you’ll use DALL·E 3 to bring your image to life, adjusting formats for standard posts or immersive story posts by specifying the necessary aspect ratios.

This approach is valuable for anyone who wants to keep their business visible on social channels but may not have graphic design experience. The ability to create and customize content quickly means you can maintain a consistent presence and adapt posts to different needs, from regular feeds to eye-catching stories and ads. Quick turnaround and adaptable formats help any business stay relevant and engaging, no matter how busy things get.

Who This Is For

If you need a simple, efficient way to keep your business’s social media active, this lesson will be helpful.
It’s especially useful for:

• Entrepreneurs and small business owners who manage their own marketing
• Social media managers seeking faster content production
• Freelancers creating regular posts for clients
• Educators or community leaders promoting events or programs
• Anyone wanting to update or expand their online business presence without a design team

Where This Fits in a Workflow

This lesson is most useful at the start of your content cycle—when you need fresh visuals and text for an upcoming campaign or ongoing outreach. By automating the brainstorming and design phase, you can release posts and stories more often and maintain a steady connection with your audience.

For example, you might use this approach at the beginning of each week to generate new posts for your business’s Facebook and Instagram. Or, when launching a new service, you can quickly create several content variants—one square for your feed, another tall version for stories. This method helps you keep your visuals aligned and consistent across different social and marketing touchpoints.

Technical & Workflow Benefits

Traditionally, producing social media imagery required either graphic design skills or outsourcing each post, which could slow down content schedules and increase costs. By prompting ChatGPT and DALL·E 3, you can brainstorm, visualize, and generate finished assets in a single sitting.

For example, a business owner who used to spend hours drafting descriptions and searching for stock images can now have both generated by AI in minutes. Adjusting aspect ratios for different platforms—like switching from a standard post to a full-screen story—becomes as easy as changing your prompt. This process drastically reduces turnaround time, helps maintain visual consistency, and supports more frequent posting, which can drive better audience interaction and brand recall.

Practice Exercise

Try this hands-on task to reinforce what you learn:

1. Open ChatGPT and start a new conversation. Ask for a social media post for a type of business you choose (e.g., a local bakery or tech repair shop). Instruct ChatGPT:
   1. To describe an eye-catching image concept
   2. To write a post description
2. Review the suggestions and revise as needed. Once satisfied, prompt ChatGPT to generate an image using DALL·E 3.
3. Save the generated image and combine it with the provided description in a mock post (or post to a real account, if you wish). For stories, repeat the process, asking for a “tall” image.

Reflection: Which process felt faster—doing this all with AI, or past methods using separate design and text tools?

Course Context Recap

This lesson is a key part of mastering AI-driven content creation for social media. Previously, you learned how to prompt AI to build basic business graphics and content. Here, you add the skill of specifying formats and aspect ratios for more professional, platform-ready posts and stories. Up next, you’ll explore additional use cases and creative approaches to further expand your content toolkit.

Continue through the course to see how these principles feed into more advanced design and branding strategies, maximizing your online reach with minimal effort.