2.6 – Generating Content With ChatGPT Lesson

Lesson Overview

After gathering keywords, planning your article outline, and creating SEO-ready headlines, the next task is writing the content itself. This lesson focuses on using ChatGPT to quickly produce first drafts for a variety of content types—ranging from full blog posts to product and service descriptions, and even social media calls to action. Covering each step from plugging your details into prompt templates to refining the generated output, the lesson shows how AI can remove roadblocks and speed up your writing process.

This approach is especially useful if you manage a business website, write regular blog posts, or need to create descriptions for many products. For example, you’ll see how a Ford dealership can use ChatGPT to write about electric vehicle tax credits, and how an online store owner can create unique product write-ups, all while following SEO practices. By building on the keyword research and structure from earlier lessons, you can make sure your AI-generated content stays relevant and finds its target audience.

Who This Is For

This lesson is designed for anyone who creates web content and wants to work more efficiently without sacrificing SEO quality.

• Website managers responsible for filling out blogs, product listings, or informational pages
• Marketers who need to generate copy for campaigns or landing pages
• Small business owners who maintain their own site content
• Content creators or bloggers seeking faster, more consistent article generation
• Social media managers looking to add SEO-friendly calls to action in posts
• Freelancers handling multiple types of digital content projects

Where This Fits in a Workflow

Once you’ve completed keyword research and set up your article structure, you’re ready to actually create the body of your content. This lesson fits directly after outlining, serving as the bridge between planning and publishing. You’ll use the lesson techniques to draft blog articles, write new product descriptions, or prepare intros, conclusions, and calls to action.

For example, if you’ve planned an article on “Illinois Electric Vehicle Tax Credit,” you can use a ChatGPT prompt to draft the full post, then further edit sections as needed. Or, if you’re updating a web store, use ChatGPT to create new descriptions for each product, saving you manual effort while maintaining SEO focus. The workflow continues in later lessons with fine-tuning and publishing steps.

Technical & Workflow Benefits

Previously, creating SEO content often took hours of writing and rewriting to balance keyword usage, structure, and tone. With ChatGPT, you start from a strong AI-generated draft using your headlines, subheadings, and keywords, allowing you to focus on reviewing and editing rather than starting from scratch. This saves significant time, reduces writer’s block, and supports higher output for busy marketers or small teams.

For instance, e-commerce stores with dozens of products can use AI to draft each description, then personalize key sections in their brand voice. Marketers launching new campaigns can rapidly produce blog posts and calls to action tailored to keyword goals, freeing up time for campaign analytics and outreach. The key benefit is speed and consistency, while still letting you make final edits to maintain accuracy and personality.

Practice Exercise

To put these techniques to use, pick an example that matches your real-world content needs.

1. Choose a main topic, keyword, headline, and list of subheadings for an article or product you want to promote.
2. Plug these details into a ChatGPT prompt (from the prompt book or as demonstrated in the video) and submit it to generate a draft.
3. Review the output: does it include your keyword naturally, and is the content accurate and readable

Reflect: Where did the AI-generated draft outperform your manual writing efforts, and where did it require more hands-on editing? Think about how you’ll tailor future prompts for your topics.

Course Context Recap

This lesson builds on your earlier research and structure work, showing how to turn plans into complete content drafts with ChatGPT. In earlier lessons, you focused on keywords, outlines, and effective headlines and subheaders. Here, you see how those pieces come together into finished articles, product pages, or social media posts. Next, the course will move into refining and optimizing these drafts for final publishing. Continue on to learn how to review and perfect your generated content, or revisit previous lessons if you want more practice with planning and prompting.