2.2 – Keyword Research With ChatGPT Lesson

Lesson Overview

This lesson covers the practical core of keyword research for SEO content creation. You’ll explore what keywords are and why they play such an important role in helping search engines and users find your online content. With online visibility hinging on the terms people type into search engines, understanding keywords lets you match real-world user intent and draw more relevant visitors.

You’ll see how ChatGPT can help you brainstorm keyword options quickly, and how integrating those results into Google Keyword Planner helps measure their actual value—such as how many people are searching for them and how much competition you might face. This approach avoids guesswork and uses both AI and trusted tools to make smarter decisions.

This lesson benefits anyone looking to improve website traffic through organic search, from those new to SEO to those expanding their content research toolkit. It’s also a time-saver for marketers, small business owners, and creators wanting practical, cost-effective strategies.

Being able to generate and filter actionable keywords is a practical skill, whether you’re creating new articles, building landing pages, or targeting a specific geographic region. In real-world work, this means your content stands a greater chance of being found by the right audience.

Who This Is For

If you want to grow your website’s reach and are looking for fast, affordable methods of keyword research, this lesson is designed for you.

• Website owners and bloggers aiming to attract targeted organic traffic
• Content creators and writers looking for SEO-friendly topics
• Small business operators seeking an edge without expensive tools
• Marketers who want to streamline keyword planning for campaigns
• Anyone running local or niche businesses trying to reach specific regions
• Beginners and intermediates in SEO who need a simple workflow to follow

Where This Fits in a Workflow

Keyword research is typically the first, foundational step in any effective SEO or content planning workflow. Before you write new website copy or blog content, you need to be sure that you’re targeting terms your audience is actually searching for.

For example, you might use the lesson’s workflow when planning a new product page, ensuring that your focus keyword and related phrases match actual customer queries. Or, if writing a blog post about recent changes in electric vehicle tax credits, you can find trending, high-traffic, and low-competition phrases tailored to that topic.

Gathering a strong list of keywords now enables smarter, more targeted content creation later. This approach streamlines your editorial calendar and content ideation, helping you build articles that are not only useful, but also discoverable.

Technical & Workflow Benefits

Manually brainstorming keywords or relying solely on your own ideas often leads to content that misses key search intents or faces overwhelming competition. With the combined use of ChatGPT and Google Keyword Planner, you speed up ideation and back your choices with real-world data.

ChatGPT acts as a quick brainstorming partner, offering creative keyword and topic angles—including trending and hyperlocal ideas—that you might miss otherwise. Feeding these options into Google Keyword Planner lets you measure which ones have worthwhile search volume and manageable competition.

A typical use case: Instead of guessing which keywords a Chicago roofing business might need, you prompt ChatGPT for location-specific options and then immediately check their viability in Keyword Planner. This saves hours compared to manual research or relying only on paid tools and helps you avoid targeting phrases with little payoff.

Overall, this method improves consistency, helps uncover new market opportunities, and ensures your content planning is guided by data, not guesswork.

Practice Exercise

To reinforce what you’ve learned, try this exercise using a real-world scenario:

1. Imagine you run an online course platform and are planning to grow traffic to your site.
2. Use ChatGPT to generate a keyword list for “online course platforms.” Adjust the prompt to your specific interest if you prefer.
3. Take five keyword suggestions from ChatGPT and input them one by one into Google Keyword Planner. Check search volume and competition.
4. Copy the most promising keywords into a simple spreadsheet or text document for future content planning.

Reflection: How did the search volume and competition compare between your initial guesses and ChatGPT’s suggestions? Were there any surprising opportunities?

Course Context Recap

This lesson is a key part of building your SEO content workflow. So far, you’ve learned what keywords are and how to use both AI and Google’s free tools to find and evaluate keywords for your site.

Next, the course will guide you through incorporating your chosen keywords into optimized content, such as blog posts or landing pages, to drive even more relevant visitors. If you want to maximize your results, continue with upcoming lessons or revisit the previous chapter for foundational concepts. There’s much more to explore in the full course as you grow your SEO skills.